SEO Case Study: MeetBosnia

Client Overview

MeetBosnia is a tourism company specializing in providing unique travel experiences in Bosnia and Herzegovina. They offer a range of services including guided tours, accommodation bookings, and travel planning assistance for visitors looking to explore this beautiful Balkan country.

Challenge

When MeetBosnia approached us, they were facing several challenges:

• Low organic visibility for key tourism-related keywords
• Inconsistent website traffic
• Limited online presence compared to competitors
• Difficulty in attracting international tourists to Bosnia and Herzegovina

Our goal was to improve MeetBosnia’s organic search performance, increase website traffic, and ultimately drive more bookings for their tours and services.

Strategy

We developed a comprehensive SEO strategy tailored to MeetBosnia’s unique needs:

1. Keyword Research and Optimization: We conducted extensive keyword research to identify high-value, tourism-related terms specific to Bosnia and Herzegovina. We then optimized existing content and created new pages targeting these keywords.
2. Content Development: We implemented a content strategy focused on creating informative, engaging articles about various attractions, activities, and travel tips for Bosnia. This included topics like “Bosnia Waterfalls,” “Vegetarian Sarajevo,” and “Free Walking Tour Sarajevo.”
3. Technical SEO Improvements: We performed a thorough technical audit and made necessary improvements to enhance website speed, mobile-friendliness, and overall user experience.
4. Link Building: We developed a white-hat link building campaign, focusing on acquiring high-quality backlinks from reputable travel and tourism websites.
5. Local SEO: We optimized MeetBosnia’s Google My Business listing and improved local citations to boost visibility for location-specific searches.

Results

Our SEO efforts for MeetBosnia yielded impressive results over a 3-month period:

1. Organic Keywords Growth

As shown in the image below, the number of organic keywords MeetBosnia ranks for increased significantly:

• Total organic keywords: 5,062
• Consistent growth across various keyword positions (4-10, 11-20, 21-50, 51-100)
• Notable increase in SERP features, indicating enhanced visibility in rich results

2. Keyword Ranking Improvements

The following image demonstrates the improved rankings for key tourism-related terms:

• “Sarajevo walking tour” – Position 1 with 170 monthly searches
• “Free walking tour Sarajevo” – Position 1 with 480 monthly searches
• “Bosnia and Herzegovina trips” – Position 1 with 140 monthly searches
• “Bosnian coffee” – Position 1 with 320 monthly searches
• “Bijambare cabe” – Position 1 with 110 monthly searches
• “Bosnian Waterfalls” – Position 1 with 170 monthly searches

And many more

These improvements in keyword rankings directly contributed to increased organic traffic and visibility for MeetBosnia.

3. Organic Traffic Growth

The following images showcase the significant growth in organic search performance:

• Total web search clicks: 60,277
• Total impressions: 1.59 million
• Average CTR: 3.8%
• Average position: 11

The graphs in both images clearly illustrate a steady upward trend in organic clicks and impressions over the 3-month period, with peaks reaching over 1,000 daily clicks.

Key Takeaways

1. Consistent Growth: The steady increase in organic keywords, rankings, and traffic demonstrates the effectiveness of our long-term SEO strategy.
2. Diverse Keyword Portfolio: By targeting a mix of high-volume and long-tail keywords, we were able to capture a wide range of potential visitors at various stages of their travel planning process.
3. Content Success: The improved rankings for specific topics (e.g., “Bosnia waterfalls,” “vegetarian Sarajevo”) highlight the success of our targeted content strategy.
4. Enhanced Visibility: The increase in SERP features and improved average position (11) indicates stronger overall visibility in search results.

Through a comprehensive and tailored SEO strategy, we successfully improved MeetBosnia’s organic search performance, significantly increasing their visibility and traffic. This enhanced online presence has positioned MeetBosnia as a go-to resource for travelers interested in exploring Bosnia and Herzegovina, ultimately driving more potential customers to their tourism services.

As we continue to refine and expand our SEO efforts, we anticipate even greater growth and success for MeetBosnia in the coming months.